Your Flipkart application is being updated. There will be a lot of visual changes in the app. Flipkart claims that the revamped mobile app design aims to build a seamless navigation experience and also enhance product discovery. The primary focus is to make it easier to navigate, even for Tier 2 and Tier 3 city dwellers.
Apart from the addition of the Grocery tab, Flipkart has also removed all the buttons on the top bar, including the “hamburger menu” (three vertical bars), notification button and cart button. These buttons have been shifted to the bottom of the screen where they will remain more accessible for users to hit with their thumb.
Grocery is the fastest-growing category within e-commerce, especially after the pandemic. Many grocery apps have seen a lot of traction in tier 2 and tier 3 cities. To be sure, a survey involving 30,000 shoppers by Local Circles, published in February, shows that 51% of participants who bought groceries online were from tier 2, tier 3, and tier 4 cities.
The new Flipkart app design will be making navigation between various categories of products and services easier. One big difference that you will notice is the prominence of the company’s grocery delivery section.
The search bar retains its position right below the top bar. Under the search bar, there is a new “discovery menu” which has icons for top offers, SuperCoins, Stores, Flipkart Feeds, and other features. The bottom bar now has the icons for “Home”, notifications and the user’s cart.
Ram points out that while the first 100 million customers came from metros and big cities, the next 500 million customers will come from tier 3 cities and beyond. It makes it even more imperative for e-commerce platforms to offer a seamless navigation experience so that these customers can easily discover things.
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