Staff authors are listed here.Stop simplifying everything! Posted: 2020-11-18 We all like simple things Once upon a time, our world was simple. There was a thesis – “The Anatomy of a Large-Scale Hypertextual Web Search Engine” by Sergey Brin and Larry Page – that told us how Google works. And while Google evolved quickly from the concepts in this document, it still told us what we needed to know to rank well in search. We as a community have abused it - and many have made large sums of money just by buying links to their site.

How can you expect any other result? Give people a way to spend $2 and earn $10, and guess what? A lot of people are going to enroll in this program. Spammers are relentless But our friends at Google knew that providing the best search results would increase jewelry retouching service their market share and revenue, so they continually made changes to improve search quality and protect against spammer attacks.

A big part of the success of this effort has been obfuscating the details of their ranking algorithm. Reading the PageRank thesis was all you had to do to learn how to formulate your SEO strategy, the world was simple. But Google has since received hundreds of patents, most of which probably haven't been enforced and never will be. There may even be trade secret concepts to classify factors for which patent applications have never been filed.