Rise of Esports Around the World. It Is So Famous That It Even Has Its Own Platform to Meet Streamers, Play Games or Participate in Esports Competitions: Twitchcon . Twitch Allows Users to Make and Watch Live Broadcasts . Streamers Broadcast an Event in Real Time and Interact with the Audience Through Chat. Platform Figures Although the Platform Has a Smaller Community Than Many Social Networks Like Facebook or Youtube, Its Audience Is Loyal and Very Active. That Is Why It Has Been Considered the Social Network of the Moment and the Key to Entering the

World of Young People . Next, We Leave You Some Important Figures to See the Great Impact That the Platform Has Today: It Has More Than 15 Million Daily Active Users 99% of Those Registered Watch Video Game Broadcasts and 61% Chat with the executive list Community of Gamers 38% Also Watch Videos on Other Topics 58% of Those Registered Invest More Than 20 Hours Per Month in the Application 55% of Users Who Enter the Platform on a Regular Basis Are Between 18 and 34 Years Old. More Than 80% of the Audience Is Male How to Reach Centennials in Your Marketing

Strategy Given the Above Figures, You Will Have Understood at Once Why Twitch Is a Good Place to Promote Yourself, and That Is Because It Has Become a Very Attractive Channel for Digital Marketing Companies. in Addition, It Is Estimated That More Than 80% of Users Consider It Positive That There Are Sponsorships or Advertising Content. Executive Master in Digital Marketing, Analytics and Ux Train with the Greatest Experts in the Sector I Want to Inform Myself! Partners or Sponsors Are Usually the Way Most Advertising Comes In, Like with Influencers . However, You Have to Study and Analyze the Content That Each One Transmits to Choose the Most Appropriate